We've been the agency — and the brand.
Hundreds of brands later — now fully focused on yours.
Third Eye was founded with one mission: help brands illuminate their full potential across e-commerce, retail, and beyond — Direct to Everywhere™. Today, Third Eye is a full-time, full-service agency — applying a proven philosophy and playbook to every brand we partner with.
Nicolas Martinez
Third Eye is led by Nicolas Martinez, founder and CEO. Nicolas built the agency on nearly a decade of hands-on experience scaling Amazon and omnichannel programs for hundreds of brands — from emerging startups to Fortune 500s.
Before founding Third Eye full-time, Nicolas was among the first 3 teammates at a leading marketplace and omnichannel growth agency, where he helped build the operation from the ground up into a team of 150+. Over that decade, he drove growth across Amazon, DTC, Walmart, and in-store retail — owning countless facets of the business along the way.
What makes his perspective uniquely valuable is that it spans both sides of the table. In parallel to his agency career, Nicolas has served as an operator and founding team member at multiple consumer brands — most notably six years at CanDo (formerly Keto Krisp). He doesn't just advise brands. He's built them.
Disciplines owned across the decade.
- Advertising
- Email/Text
- Direct Mail
- Organic Social
- Promotions
- Copy
- Creative
- SEO/GEO
- Influencer
- PR
- Affiliate
- UGC
- Digital-to-In-Store
- Operations
- Logistics
- Customer Service
- Account Health
- Channel Control
- Brand Protection
- Analytics
The thinking behind everything we do.
Flip the Power Dynamic
Most brands let marketplaces and retail platforms call the shots — reactive to algorithm changes, dependent on platform traffic, with no direct relationship with their own customers. We flip that. We maximize everything the platform has to offer while putting control back in your hands to create a DTC-esque experience for you and your customer wherever they shop.
Direct to Everywhere™
The brands that win aren't just Amazon brands or DTC brands. They're where their customer wants to be — online, in-store, and every touchpoint in between. We build toward that from day one.
Senior, specialized, and obsessively hands-on.
Nicolas
Strategic lead and your main point of contact.
Mark
Mark leads advertising strategy and performance across every Third Eye account — building, managing, and optimizing full-funnel ad programs while turning campaign data into clear, actionable insight. He owns the numbers behind the growth, translating performance into the monthly reporting that keeps partners informed and ahead.
Leif
Leif drives the day-to-day execution behind every ad campaign — managing bids, budgets, and optimizations that keep performance sharp. His hands-on rigor ensures no opportunity is missed and every dollar of spend is working as hard as it can.
Lemuel
Lemuel keeps every account running and protected. He manages supply chain and logistics, customer service, and Seller Support case management — while owning the behind-the-scenes work that keeps accounts healthy: catalog and listing troubleshooting, seller feedback and reviews management, and account health monitoring. His 5 years inside Amazon's Seller Support organization give Third Eye an insider's edge on account health and issue resolution — he knows how Amazon thinks, and he resolves issues before they become problems.
Elaine
Elaine leads all content and creative across Third Eye — from listing imagery and A+ content to Brand Stores and ad creative. She turns brand identity into conversion-ready assets, ensuring every touchpoint looks as strong as it performs.
Beyond our core team, Third Eye's bench extends through a curated network of partners — specialists, assistants, and AI + SaaS platforms across paid media, creator marketing, email/text, and more — allowing us to bring the right expertise to every service, at every stage of your brand's growth.
We work best with brands that are serious about growth — and profit.
Categories
Food & beverage, health & wellness, beauty, supplements, and lifestyle. We've worked across nearly every CPG category — these are where we have the deepest concentration.
Stage
From first-time Amazon launches with investment and intent, to established brands looking to scale, optimize, or expand into new channels.
Goal
Growth-focused or profit-focused — we build strategies around what success actually means for your brand.
Mindset
Some brands want a deeply embedded partner that operates like an extension of their internal team. Others want a trusted operator who runs the business independently. We adapt to both — what matters is alignment on goals, not management style.
Situation
Underperforming on Amazon, missing attribution from digital media to in-store sales, hitting a ceiling on current strategy, using Amazon as a spillover channel, lacking a consistent content engine — or looking for specialized support in a specific area.